BEFORE
Why rebrand? The rebrand was decided because the brand is no longer aligning the core values and the logo doesn't align with identity of the brand.
Logo Usage
The use of our monogram logo is when always to be used when the logo must be smaller than one in so for social media handles or for corporate letters. The elongated logo should be used for web and mobile banners and other advertisements.
Innovative Concept
An innovative concept that we created to bring in more people was the concept of a canvas bag that you can reuse and patches and buttons that you can collect at different stores and put them on your bag.
